The Music Business Ecology in Olongapo City: Synergizing Music-Related Businesses 

The Philippines, with its rich cultural heritage has a thriving music industry. We focus on Olongapo City, located in the province of Zambales, as it retains its musical heritage. With its diverse population and vibrant music scene, Olongapo City or colloquially called Gapo has the potential to become a hub where music-related businesses collaborate.  However,…