The Philippines, with its rich cultural heritage has a thriving music industry. We focus on Olongapo City, located in the province of Zambales, as it retains its musical heritage. With its diverse population and vibrant music scene, Olongapo City or colloquially called Gapo has the potential to become a hub where music-related businesses collaborate. However,…
Category: Music Business
Making Money In The Music Streaming World
Understanding How Music Streaming Royalties And Revenue Are Generated Music streaming completely changed the music industry. It provided convenient access to our favorite songs on various streaming services like Spotify, Apple Music, and Tidal. Composers, producers, singers, and musicians now receive a portion of the proceeds whenever their creations are streamed. The sum varies according…
Marketing Digital Pilipino Music
The music market in the Philippines has always been exciting and vibrant. Creativity thrives and what used to be a pop-driven industry developed into diverse and segmented audiences where more art forms are growing toward prosperity. The local music industry flourishes with activities from bar gigs, concerts, musical theater productions, songwriting and singing contests, to…
The Business called Music in the Philippines
Music is a product in the form of songs which are consumed by the simple act of listening. The byproduct of people with the talent to create melodies with words most of the time, these intangible merchandises are referred to as intellectual properties. People individually consume music and it has been enjoyed in so many…
Considering a Professional Career in Music
So much has been said about how great Filipino musicians are. Entertaining almost in every renowned cruise ship, hotel bar, restaurant, theme park, and other venues, Filipino bands surprises its audience with their cover performances in any language. They perform with such precision so close to the original artist’s version. This observation is reinforced by…